Brand · Strategy · Communications
Based in St.Gallen, CH
Available for roles · 2026
Numbers
&Narratives.
A strategist and creative who moves between numbers and narratives, with a background spanning finance, marketing, and communications. Most recently at Louis Vuitton, now pursuing an M.A. in Strategy & International Management at St.Gallen.
Download CV ↓M.A. STRATEGY & INTERNATIONAL MANAGEMENT (SIM)
University of St.Gallen, Switzerland #1 Masters in Management worldwide — Financial Times
Work
Louis Vuitton — Local Press & Influence Strategy
Brand Experiences & In-Store Activations
BIG 4 — PROCESS & DEAL ADVISORY
Studyond AG — Digital Transformation
Philippine Financial Summit 2023
Craft
Concept, Curation, Creation
EDITORIALS AND FEATURES
Working closely with top press editors to shape storyline angles, direct styling, and provide exclusive assets—creating features that put the brand's best foot forward across different mediums, whether print or digital.
BRAND ACTIVATIONS
Deliberate, detailed planning from concept to execution, working hand in hand with suppliers so that attendees walk away with an experience beyond expectations.
INFLUENCER AND CELEBRITY MARKETING
Collaborating closely with KOLs, their stylists, and their managers to create content that feels authentic to their voice and true to the brand at the same time.
SELECTED WORKS
Comfortable across creative tools like Final Cut Pro, DaVinci Resolve, and Adobe Creative Suite, from cutting to sound design on anything from a full animation to a simple social reel.
ABOUT ME
Where numbers meet narrative.
I began in numbers, with a CPA license and consulting internships at KPMG and EY, where I learned to read a business by its core cycles. Then I moved to the front row at Louis Vuitton, building local press and influence strategy and learning the craft of brand-building and communications from the inside. Now at the University of St.Gallen, home to the FT #1-ranked Masters in Management worldwide, I'm sharpening the strategy layer that ties rigor and taste together.
- Now
- M.A. SIM, UNIVERSITY OF ST.GALLEN
- Recently
- PR Assistant, Louis Vuitton
- Foundation
- CPA · KPMG · EY
- Education
- B.Sc. Accountancy, UP Diliman
TECHNICAL SKILLS
- Generative AI tools
- Microsoft Office (Excel, PowerPoint, Word)
- Adobe Creative Suite
- Design & video editing (DaVinci Resolve, Final Cut Pro, Canva, CapCut)